I suggest the following in this regard: -
The site is in the middle of a famously unspoilt and very beautiful valley which is itself set in an area of outstanding natural beauty.
Access to the proposed site would constitute a further and highly significant danger - exiting as it would onto a narrow section of an already busy rural traffic route which is increasingly used by double-decker buses and large modern agricultural vehicles and machinery.
The siting of a caravan park would be highly detrimental to the visual amenities of a hitherto protected area.
The proposed site is in a low-lying area which has always been prone to serious deep flooding during heavy rainfall periods.
It is suggested that no additional rating income could possibly justify visual ruination of this part of the Elham Valley.

#7: -  

 Its the rating income they are after.