Operation Keep The London Toy Fair Alive!

#6: David Middleton - Re:  

 That's just it. The industry is changing, because the world is changing. The Internet is a virtual toy fair. One can not only visit London, New York, Nuremburg, Hong Kong, etc from their office, but also take much longer poring over and considering the plethora of good-quality images available online - and without a salesperson pitching at you while doing so. Alongside that, there's instant and invaluable consumer reaction months before products become available and, moreover, long before the retailer has to pay out or allocate highly limited funds.

To say Spring Fair isn't in the same league as Toy Fair, well frankly, that's what will lead to dull businesses, as it's closing down the business to many exciting, complementary products and opportunities. 

Choosing not to visit Toy Fair is not a defeatist attitude. Far from it, it's taking the initiative by embracing more modern alternatives. Don't get me wrong, I applaud your efforts to attempt change in the industry, but Toy Fair is not the be-all and end-all.